Welcome - This is a Social Enterprise Business It aims to help potters and ceramic artists to become better known, to sell their work, to fill their courses and to provide a window into this fantastic world of 3D art!

New Members

Work for Sale

Ceramics by Tony Foard at Studiopottery.co.uk

Tony Foard

Ceramics by Juliet Walters at Studiopottery.co.uk

Juliet Walters

Upcoming events

York Open Studios - Isabel Denyer at Wighill House 17th - 26th April 2015 As part of York open studios, come and see Isabel Denyer's work. See her website for more info.  Weekends only 17-19 April and 25-26 April
Saffron Walden Open Studios - Ian Vance (weekends only) at Larkfield Studio 25th April to 3rd May, 2015 Ian Vance will open his studio for two weekends April 25th, 26th and May 2nd, 3rd
Sally Evans Artist and Makers Fair with ceramics at Thame Town Hall 18th April 2015 to 3rd May, 2015 includes new work from Mia Sarosi
The 8th Gyeonggi International Ceramic Biennale 2015 (GICB2015) at Gyeonggi International Ceramic Biennale 24th April to 31st May, 2015 International Symposium and Exhibitions, with many top exhibitors (more detail later)

Recently added Courses

Beginner Pottery Weekend Course - with Kim Langley - 23rd May to 17th October, 2015
Learn to hand build and to throw on a potters wheel at this series of Potters Workshops (various weekends)
Creative Clay - Junior Workshop at Easter in Hull - 28th March 2015 to 17th October, 2015
Hand-building and model making for ages 8 - 12 years.
Master Class - Ceramic Decoration with Lithium - Regina Heinz - 31st October to 1st November, 2015
Ceramic Decoration Techniques with lithium glaze
Easter Children's Pottery Course in East Sussex - 30th March to 3rd April, 2015
Easter Children's Pottery Course.....with Mohamed Hamid and Elizabeth Jardine.

BUSINESS: Observations from a potter on the edge – how YouTube can help your business

Steve Booton has produced an interesting article which may be of use (or at least thought provoking!) to others, both in the ceramics world and more generally…

Let me take a moment to explain the title of this piece, it can have a number of different meanings. I live on the edge of Sheffield which is very much on the edge of Yorkshire and also as a recent returnee to ceramics, I feel very much like I am on the edge of the world of pots looking in. This enables me to offer a positive perspective from which to discuss my recent observations and experiences of the world of ceramics.

At the risk of preaching to the converted, how many of you have viewed the global phenomenon that is YouTube. I read that in the US, 10.5 BILLION views of uploaded videos were made in the month of October alone. With viewing statistics like these, YouTube would appear to be a good way for us potters, or indeed any craftsperson, to reach a wider, global audience with all the potential sales a wider audience can generate.

Ordinarily, even with the best intentions in the world, we can only reach a relatively small number of people through exhibitions and crafts fairs. Of course these events have their place as they create essential revenue that all potters need to survive. However, I feel it is important to embrace as many diverse methods of reaching as many people as possible. With this in mind, I recently started posting videos of my work on YouTube. Initially, I uploaded slideshows of my work. Then, I posted some live action videos of me throwing pots and latterly a couple of videos of kiln openings and firings discussing the successes and, just as importantly, the mistakes I have made.

Up to the time of writing this piece, I have had over 11,500 viewings of my videos, with 132 subscribers to my channel from all around the world and all this from a virtually unknown potter. Simon Leach, on the other hand, has had over two million hits to his videos, with 3316 subscribers all of whom are notified each time he uploads a video, providing a very large captive audience. He also says that his website used to get a few hundred hits per year before posting on Youtube, since posting the number of hits on his website have become thousands.

As well as enabling craftspeople to reach a much wider global audience, videos posted on YouTube can be utilised to raise revenue. This is achieved via Google Adsense, where relevant related advertising banners are attached to the video which earn the owner revenue each time the banner is clicked. For example, if you wish to advertise an upcoming event or offer courses, you can incorporate the details in the information banner attached to your video and, in doing so, reach an incredible number of potential customers or students for free!

If you have a website it is easy to attach your URL to your YouTube channel so that people who watch your videos are able to navigate to your website easily and buy your products online. All of this is FREE and only takes a few minutes to set up; surely this is an opportunity too good to be missed!

By Steve Booton of  www.youtube.com/user/stevebootonceramic


Posted on September 24 2011 under News, News about Makers.