Welcome - This is a Social Enterprise Business It aims to help potters and ceramic artists to become better known, to sell their work, to fill their courses and to provide a window into this fantastic world of 3D art!

New Members

Work for Sale

Ceramics by Juliet Walters at Studiopottery.co.uk

Juliet Walters

Ceramics by Liz Mathews at Studiopottery.co.uk

Liz Mathews

Upcoming events

W4StudioPottery Market at St. Michael's Church Centre 19th - 20th November 2016 Selling Show of Pottery - more later
The Christmas Show featuring the work of Guild Members at Guild at 51, The - (Gloucestershire Guild) 1st November to 8th January, 2017
Handmade in Britain 16 at Chelsea Old Town Hall 11th - 13th November 2016 Now in its 10th year, this annual winter event returns to Chelsea this November to  showcase fine, contemporary work from 100 designer-makers.
Shades of Clay - with Clare Crouchman at Kunsthius Gallery 4th November to 23rd December, 2016 Annual Ceramics show

Recently added Courses

Evening Classes at Wobage - Jeremy Steward and Patia Davis - 5th September to 15th December, 2016
Jeremy Steward and Patia Davis- These 10/11 week courses, predominantly in thrown ceramics are suitable for beginners, intermediate and advanced makers.
NIEK HOOGLAND at Kigbeare - 26th - 28th August 2016
slipware making and decorating workshop run by the wonderful Niek Hoogland from the Netherlands. 2 places left
Wood and Ash - Steve Booton in France - 28th May to 4th June, 2016
This course is designed to appeal to makers who want to improve their throwing skills with intensive throwing sessions
Jane & Dylan Bowen Slipware Course - 23rd - 26th July 2016
4 days making and decorating using techniques old and new

BUSINESS: Observations from a potter on the edge – how YouTube can help your business

Steve Booton has produced an interesting article which may be of use (or at least thought provoking!) to others, both in the ceramics world and more generally…

Let me take a moment to explain the title of this piece, it can have a number of different meanings. I live on the edge of Sheffield which is very much on the edge of Yorkshire and also as a recent returnee to ceramics, I feel very much like I am on the edge of the world of pots looking in. This enables me to offer a positive perspective from which to discuss my recent observations and experiences of the world of ceramics.

At the risk of preaching to the converted, how many of you have viewed the global phenomenon that is YouTube. I read that in the US, 10.5 BILLION views of uploaded videos were made in the month of October alone. With viewing statistics like these, YouTube would appear to be a good way for us potters, or indeed any craftsperson, to reach a wider, global audience with all the potential sales a wider audience can generate.

Ordinarily, even with the best intentions in the world, we can only reach a relatively small number of people through exhibitions and crafts fairs. Of course these events have their place as they create essential revenue that all potters need to survive. However, I feel it is important to embrace as many diverse methods of reaching as many people as possible. With this in mind, I recently started posting videos of my work on YouTube. Initially, I uploaded slideshows of my work. Then, I posted some live action videos of me throwing pots and latterly a couple of videos of kiln openings and firings discussing the successes and, just as importantly, the mistakes I have made.

Up to the time of writing this piece, I have had over 11,500 viewings of my videos, with 132 subscribers to my channel from all around the world and all this from a virtually unknown potter. Simon Leach, on the other hand, has had over two million hits to his videos, with 3316 subscribers all of whom are notified each time he uploads a video, providing a very large captive audience. He also says that his website used to get a few hundred hits per year before posting on Youtube, since posting the number of hits on his website have become thousands.

As well as enabling craftspeople to reach a much wider global audience, videos posted on YouTube can be utilised to raise revenue. This is achieved via Google Adsense, where relevant related advertising banners are attached to the video which earn the owner revenue each time the banner is clicked. For example, if you wish to advertise an upcoming event or offer courses, you can incorporate the details in the information banner attached to your video and, in doing so, reach an incredible number of potential customers or students for free!

If you have a website it is easy to attach your URL to your YouTube channel so that people who watch your videos are able to navigate to your website easily and buy your products online. All of this is FREE and only takes a few minutes to set up; surely this is an opportunity too good to be missed!

By Steve Booton of  www.youtube.com/user/stevebootonceramic

Posted on September 24 2011 under News, News about Makers.